Foundations

Brand personality, common-sense judgment, naming, accessibility, and system principles.

Foundations describe the judgment behind the visual system. They keep decisions consistent when a contributor is writing copy, naming a feature, publishing an asset, or building a new operator-facing surface.

vanityURLs is a practical redirect system for teams that want short links managed as code. The brand should feel trustworthy, calm, precise, and easy to operate.

Start with the pages in this section before creating new patterns. They define the tone and constraints that the design-language pages make visible.